Cen-Tex Marketing
Proposal For Anthony Medical & Chiropractic
Video Content Proposal

Multi-Location Video Content Strategy

Build trust, strengthen local visibility, and create reusable marketing assets across your growing network of clinics in Central Texas.

Executive Summary

Anthony Medical & Chiropractic Center operates a growing network of clinics across Central Texas. As a multi-location healthcare brand, consistent, high-quality video content is one of the most effective tools to:

Build trust with new patients
Strengthen local visibility for each clinic
Support website conversions and Google Business Profiles
Create reusable, long-term marketing assets

This proposal outlines a two-phase video strategy:

  1. A one-time Evergreen Location Authority Package for each clinic
  2. An ongoing monthly content cadence to keep each location active and relevant

All pricing is shown first at standard retail value, followed by a multi-location bundle discount, and concludes with a pilot program at the Temple location to validate deliverables before a system-wide rollout.

Phase 1: Evergreen Location Authority Package

Per Clinic

Purpose

The Evergreen Location Authority Package serves as the "digital front door" for each clinic. These assets are designed to be used across multiple platforms for 12–24 months and establish immediate trust with prospective patients.

Example: Location/Hero Brand Video

Sample location overview video showcasing facility, staff, and services

Deliverables (Per Location)

1. Location/Hero Brand Video

Length: 60–90 seconds

  • • Includes exterior, interior, staff, and treatment visuals
  • • Light on-camera messaging from a provider or lead staff member
  • • Focuses on: Who the clinic serves, Common conditions treated, What patients can expect during a visit

PRIMARY USES:

Website location pagesGoogle Business ProfileYouTubePinned social postsPaid advertising cut-downs

2. Provider or Lead Clinician Introduction Video

Length: 45–60 seconds

  • • Warm, conversational, patient-focused
  • • Emphasizes outcomes and patient care philosophy

3. Facility Walkthrough & B-Roll Library

2–3 minutes of clean, reusable footage

  • • Treatment rooms, front desk, equipment, staff interaction
  • • Designed for future voiceovers, ads, and short-form edits

4. Local Area & Community Visuals

  • • Exterior shots of the building
  • • Nearby landmarks and signage
  • • Parking and accessibility context
  • • Reinforces "local and easy to find" trust signals

5. Short-Form Cutdowns

3–5 short clips (15–30 seconds each)

Example: Short-Form Reel

Sample short-form content for social media platforms

Retail Pricing (Per Clinic)

Location Hero Video$1,200
Provider Intro Video$1,200
Facility B-Roll Library$700
Short-Form Cutdowns (assuming 5)$750
Total Retail Value$3,850

Phase 2: Ongoing Monthly Content Cadence

Per Clinic

After evergreen assets are established, each clinic moves into an ongoing cadence designed to maintain visibility, authority, and patient engagement.

Monthly Cadence Options (Retail Pricing)

Recommended

Growth Cadence

  • • 3 short-form videos per month
  • • Mix of education, social proof, and local hooks
  • • Supports organic social and retargeting audiences
Retail:$900per clinic / month

Multi-Location Bundle Pricing

20% saving with Network-Wide Commitment

Cen-Tex Marketing offers the following bundle pricing with a variable percent based on the number of locations in the active bundle. The following rate is reflective of all 10 locations. Any less locations will be bid out upon a specified request.

Evergreen Location Authority Package

20% reduction from retail

$3,000per clinic

Growth Cadence

Locked in for all 10 locations

$720per clinic / month

Discounted Network Cost (10 Locations)

Evergreen Packages10 clinics × $3,000
$30,000 one-time
Monthly Growth Cadence10 clinics × $720
$7,200 per month

Temple Location Pilot Program

To reduce risk and ensure alignment, we recommend a pilot implementation at the Temple location.

Temple Pilot Scope

  • Full Evergreen Location Authority Package
  • Delivered at the discounted bundle rate
  • Filmed and edited exactly as proposed for the full rollout

Temple Pilot Investment

$3,000

(discounted from $3,850 retail)

Approval & Rate Lock

Upon satisfaction of the Temple deliverables:

  • • A discounted bundle rate is locked in for any additional location evergreen and content bundles negotiated
  • • A max of 20% for the remaining 9 locations for the evergreen and content packages is offered

Discounted rates apply when the remaining rollout is approved within an agreed-upon timeframe following pilot delivery.

Compliance & Best Practices

All content adheres to healthcare marketing best practices
No medical claims, guarantees, or diagnoses will be stated on camera
Patient testimonials will require written consent prior to filming
Final messaging will be reviewed for brand and compliance alignment

Next Steps

1

Approve the Temple pilot location

2

Schedule pilot production

3

Review and approve pilot deliverables

4

Confirm rollout timeline for remaining clinics

Start Here

Temple Pilot Program

Low-risk validation before full rollout

$3,000

One-time investment

Full evergreen package for Temple location

Complete location authority package
Validate quality before expansion
Lock in discounted network rates

Ready to validate our approach? Let's begin with the pilot program.

Full Network Pricing

View pricing for all 10 locations

Network-Wide Investment

After successful pilot validation

Evergreen Packages$30,000

10 locations × $3,000 each

Monthly Growth Cadence$7,200

10 locations × $720/month

Timeline

Week 1-2

Temple pilot production

Week 3

Review & approval

Week 4+

Full rollout begins